COVER-9.jpg

From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world.

Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think.

In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online—watching, sharing, commenting on, and remixing the people and clips that captivate us—are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art—a lot more than you'd expect from a bunch of viral clips.

Order the book:

For United Kingdom:

For Australia:


Offering an insightful and nostalgic backstage tour, Kevin Allocca reveals how YouTube tells our collective story.
— Jeffrey Katzenberg
A fascinating and illuminating book. Essential reading for everyone who wants to understand the surprising power and reach of internet video.
— Jonah Berger, NYT bestselling author of CONTAGIOUS and INVISIBLE INFLUENCE
If video is the future of communication and entertainment, this book is a road map to the future.
— Adam Grant, NYT bestselling author of GIVE AND TAKE and ORIGINALS and co-author of OPTION B with Sheryl Sandberg

 Click to watch on YouTube

Click to watch on YouTube

VIDEOCRACY book trailer

Watch here

 Click to watch on YouTube

Click to watch on YouTube

See the book get "signed" by carsandwater's famous Red Hot Nickel Ball (Chapter 9)

Watch here

 Click to watch on YouTube

Click to watch on YouTube

Hear Bear "Double Rainbow" Vasquez read aloud the story of his video (Preface)

Watch here

 Click to watch on YouTube

Click to watch on YouTube

Check out the Videocracy collaboration with PBS Digital Studios' Braincraft

Watch here


Want to watch the videos discussed in Videocracy? Check out the official playlist here.