From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world.
Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think.
In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online—watching, sharing, commenting on, and remixing the people and clips that captivate us—are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art—a lot more than you'd expect from a bunch of viral clips.
Order the book:
UK: Amazon, Bloomsbury, Blackwell’s, Waterstones ● Australia: Amazon, Bloomsbury, Booktopia ● Korean: Available through StarRich
“Offering an insightful and nostalgic backstage tour, Kevin Allocca reveals how YouTube tells our collective story.”
“A fascinating and illuminating book. Essential reading for everyone who wants to understand the surprising power and reach of internet video.”
“If video is the future of communication and entertainment, this book is a road map to the future.”
Click to watch on YouTube
VIDEOCRACY book trailer
Watch here
Click to watch on YouTube
See the book get "signed" by carsandwater's famous Red Hot Nickel Ball (Chapter 9)
Watch here
Click to watch on YouTube
Hear Bear "Double Rainbow" Vasquez read aloud the story of his video (Preface)
Watch here
Click to watch on YouTube
Check out the Videocracy collaboration with PBS Digital Studios' Braincraft