Kevin Allocca Headshot 2016.jpg


Kevin Allocca is an author and technology professional and is currently the Head of Culture & Trends at YouTube, where he tracks popular video phenomena and manages trending content initiatives. He is YouTube's expert on the intersection of web video and global culture, and is often cited in the press on subjects of virality, popularity, and breaking news.

His TED Talk on "Why Videos Go Viral" has been watched over 2 million times and he has been a keynote speaker at festivals and industry events all over the world. In 2014, he oversaw the development and run of YouTube Nation, a channel created by YouTube and Dreamworks Animation highlighting the most interesting videos on the platform each day.  His other projects include improving YouTube's browsing experiences, YouTube Rewind, YouTube Spotlight, and, which he launched in 2010. His book Videocracy, which explores YouTube's most interesting trends and the impact of video on our culture, was published by Bloomsbury in January 2018.

He is an alumnus of Boston College and lives and works in New York City.