Bio
Kevin Allocca is an author and technology professional and is currently the Global Director of Culture & Trends at YouTube, where he tracks popular video phenomena and manages trending content initiatives. He is YouTube's expert on the intersection of web video and global culture, and is often cited in the press on subjects of virality, popularity, digital creativity, and trends in online behavior.
His TED Talk on "Why Videos Go Viral" has been watched over 3 million times and he has been a popular keynote speaker at festivals and industry events all over the world. His book Videocracy, an entertaining exploration of YouTube's most interesting trends and the impact of video in our culture, was published by Bloomsbury in 2018.
At YouTube, Kevin leads a global team focused on analyzing, tracking, and leveraging trending phenomena and manages ongoing or experimental efforts across the company’s products and communications that enable people to find and understand what's happening in video. During his tenure, past projects have included the YouTube Culture & Trends Report, YouTube Rewind, YouTube Spotlight, YouTube.com/Trends, and the development and run of YouTube Nation, a channel created by YouTube and DreamWorks Animation highlighting the most interesting videos on the platform each day.
He is an alumnus of Boston College and lives and works in New York City.
