Kevin Allocca is an author and technology professional and is currently the Head of Culture & Trends at YouTube, where he tracks popular video phenomena and manages trending content initiatives. He is YouTube's expert on the intersection of web video and global culture, and is often cited in the press on subjects of virality, popularity, digital creativity, and trends in online behavior.
His TED Talk on "Why Videos Go Viral" has been watched over 2 million times and he has been a keynote speaker at festivals and industry events all over the world. His book Videocracy, which explores YouTube's most interesting trends and the impact of video on our culture, was published by Bloomsbury in January 2018.
In 2014, he oversaw the development and run of YouTube Nation, a channel created by YouTube and Dreamworks Animation highlighting the most interesting videos on the platform each day. His other projects have included YouTube's browsing experiences, YouTube Rewind, YouTube Spotlight, and YouTube.com/Trends, which he launched in 2010.
He is an alumnus of Boston College and lives and works in New York City.